SW Arkansas Times

Clark County spent $4,044,336 on men's collegiate football teams in 2023, an increase of 4.1% over the previous year, according to the U.S. Department of Education.

This translates to roughly 28% of all spending for sports teams at the two universities in the county during the 2023 season.

The average sports expenses at Clark County have grown 75.5% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$4,044,336	28%
2022	$3,884,653	31.8%
2021	$3,390,929	30.8%
2020	$3,565,300	32.3%
2019	$3,354,974	30.9%